两周年前夕26场应援爱奇艺泡泡社区诠释“粉丝力”
时间:2017-11-17 11:00:31阅读:68428次来源:电影码头 1/4
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4个月,26场应援,超19000名参与粉丝,逾84万筹款。继前阵子TFboys隆重的生日应援后,这份来自爱奇艺泡泡社区的数据再次引起了路人们对“粉丝应援”这一话题的关注。
“贫穷限制了你的想象”?
“王俊凯生日月影院影前贴片视频应援”、“迪丽热巴电影解忧杂货店应援”、“陈柏霖官方后援会应援包追加”…… 当路人对应援还停留在“演唱会”这一传统印象时,粉丝们早已将生日会、专辑发布会、新电影见面会等等都纳入了应援的“常规项目”。
(截自爱奇艺泡泡社区)
与此同时,应援方式也是层出不穷:让王俊凯霸占海陆空、用王源名字建信号塔、和吴亦凡一起登上纽约时代广场……这些花式应援的背后,除去财力,更有创意和心意。
因此,除去“壕无人性”,路人们开始对粉丝的应援活动有了更多样的评价,有网友就调侃;“这创意这执行能力,不去开广告公司真是可惜了”、“一个粉丝团堪比一个公司”、“说到底,还是贫穷限制了我的想象”……
从“壕气”到“暖心” 当应援遇上公益
近年,在众多应援类型中,“公益应援”占据了很大的一部分,如泡泡社区中的应援活动中就有 “李小璐‘点亮心路’爱心集资活动”、“王俊凯时尚芭莎公益投放”、“王源生日公益关爱视力障碍儿童”等多家粉丝发起的公益应援,应援内容也从植被绿化到人文关怀。
据悉,仅在泡泡社区,就有超过4500名粉丝以偶像的名义献出了自己的爱心。对此,曾参加泡泡社区“王源生日公益之关爱视障儿童应援”活动的粉丝说;“王源是一个热爱公益的人,我们小汤圆也会响应他的号召,他是我们的偶像,也是我们的榜样。公益应援,安利爱豆的同时,帮助了其他人,何乐不为呢?”。
“粉丝力”是个什么力?
数据显示,今年8月初,冯建宇家粉丝以1390%的完成率创下泡泡社区应援活动刷新完成率纪录。“看到完成率时我们也惊讶,不到10分钟就突破了168%,3小时就达到了1390%,没想到大家会这么积极,这么有力量”,泡泡社区中负责筹办“陪伴,有你同行”应援活动的冯建宇泡泡圈负责人说道。
值得注意的是,仅一个月,这个纪录又被张艺兴家2443%的完成率打破,泡泡社区里粉丝们的热情足以窥见。
各式的应援活动中,粉丝们强劲的凝聚力、过人的热情产生出了独特的“粉丝力”。这股 “粉丝力”,无论对爱豆,还是对粉丝自己,都是一股激人奋进的力量。而泡泡社区作为粉丝的汇集地,更是聚集着一大波的“粉丝力”,他们在这里发帖、打榜、应援、和爱豆互动,同好相聚、相互鼓励。
对此,相关人员透露,为回馈用户,已成立近两周年的泡泡社区会在近期举办大规模的见面会,让泡泡社区的“粉丝力”得以集中地展现。但是哪家明星会出席见面会现场,粉丝们的能量又将如何释放,待11月22日见分晓。
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