胡兵双十一直播创意开幕流光溢彩珠宝缤纷
时间:2022-10-25 15:00:32阅读:55005次来源:电影码头 胡兵
今年双十一即将到来,胡兵直播间又推出与众不同的新玩法。10月24日,在以布达佩斯大饭店为主题的直播间里,胡兵盛装打扮,率先开启珠宝节直播,粉色为主色调的直播间看起来复古又时尚,充满电影质感。由此,胡兵的双十一系列直播大幕徐徐拉开。
七彩主题直播间 塑造直播艺术
此次胡兵独出心裁地推出“兵纷出彩”七彩直播间概念,旨在结合不同的直播主题,用多样的颜色装饰直播间,再配以精选的产品、令人心动的价格,带给观众一场心动的旅程。“兵纷出彩”七彩直播间概念灵感源自国内外近几年出的很多色彩艺术展、装置艺术展,这些展览带给人的视觉感和记忆点非常深刻,胡兵从中受到启发,发挥他一贯的把“高品质直播”带给观众的理念,让直播间充满高级感和艺术感。
双十一期间,胡兵结合时下流行趋势和直播主题,大胆创新,设计推出粉色为主的布达佩斯主题、蓝色为主的圣托里尼主题、紫色为主的巴比伦空中花园主题、红色为主的红磨坊主题、天猫国际的紫色主题、芬兰冰川蓝主题以及金色埃及主题,七场七色,色彩明艳动人、直播更添光彩。
除了上述缤纷的色彩主题,胡兵直播还将持续捕捉行业经济发展,以敏锐的行业洞察引进新的合作形式,合力为观众打造视觉盛宴。例如“萌宠经济”将有望持续成为2022年的投资风口,今年双十一胡兵也紧跟趋势。11月9日,胡兵将开设宠物直播专场,上演魅力宠物时装秀、进行宠物潮流趋势发布等,精彩纷呈不容错过。胡兵这次还合作了致力于打造中国领先的宠物医疗生活服务平台,覆盖医疗健康、生活美容、寄养托运、宠物生命周期管理等宠物生态业务,为宠物主们提供创新与个性化的养宠服务,同时数字化赋能合作机构,共创人宠和谐的美好养宠新生活。
直播不停 创新不止
这已经不是胡兵第一次积极推进直播创新了,自从踏入直播行业以来,胡兵便多措并举、致力于将直播变得更加“好玩”、“好看”。
从“二奢领域首场全流程透明直播”开始,胡兵便经常在直播间与粉丝分享二奢,传递“二手”领域重复利用旧物、“闲置经济”、“循环利用”等绿色消费理念,推崇绿色环保的生活方式。与此同时,胡兵直播间商品的售前流程全透明,从消费者拍下商品的那一刻起,分拣、开单、打单、质检、打包到快递揽发,所有售前流程可以尽收眼底,消费者购物更加放心。
此前,胡兵首次踏入元宇宙领域开启亚洲业界首次跨次元壁直播,以AR线上发布的虚拟形象360度环幕展现出一场自然、科技与人类完美融合的时尚秀令业界惊艳,开启了明星虚拟直播新时代。今年九月因恰逢国内外时装周佳期,胡兵又为大家打造了线上时装周:采用“phygital”的形式进行主题直播,在9月先后以伦敦时装周、米兰时装周为主题分别带来英伦风情、意式风尚好物,带来时装周主题的沉浸式营业。
作为中国时尚界的领军人物,他一直在以直播的形式分享传递自身的时尚理念:从直播选品到日常搭配、建立“第五空间舱”让大家尽享一线潮流风尚,胡兵努力将直播升级为全新的业态模式,连同自己的生活理念分享给消费者,向大众输出审美与传递美的生活。
胡兵直播间一直在不断升级,此次淘宝双十一的“开门红”引发大众期待,相信这次的系列直播也将有更多惊喜。
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