《凤凰无双》混能剧先河丁子峻获封创意帝
时间:2017-11-24 09:52:37阅读:96615次来源:电影码头 《凤凰无双》混能剧先河丁子峻获封创意帝
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丁子峻《凤凰无双》多重身份
国内首部科幻古装大剧《天泪传奇之凤凰无双》在爱奇艺单平台播放量已累计超23亿。该剧的持续热播也让娱乐圈“贵公子”丁子峻再次引起关注。在历经多年的沉淀与积累后,此番丁子峻身兼《凤凰无双》出品人、创意总监、后期总导演和主演等多重身份,以其强大的想象力获封“创意帝”,首开“混能剧”先河,成功实现人生的逆袭。尽管在剧中扮演的兰国皇帝萧凤溟被观众称为“套路帝”,但是丁子峻的转型逆袭之路却堪称“反套路”。
数据分析助脑洞大开 凤凰涅槃绝非偶然
在流量明星和超级IP大受追捧的时代,《凤凰无双》的市场价值一度被低估,而如今《凤凰无双》不仅播放量可圈可点,还以日超8000万余次的流量快速激增,这部脑洞大开的“科幻古装剧”已然凭借类型上的创新和过硬的质量成为荧屏黑马。
尽管曾不被市场看好,但丁子峻坦言,当所有人都对收视前景忧心忡忡时,他早在开播前就已经预估了《凤凰无双》的走势。“现在,这部剧所呈现的健康走势完全符合我的预期。我很早就在办公室画的趋势图,事实上,整部剧的收视曲线基本就是那样走的。”
丁子峻如此自信的底气绝非盲目乐观和自大,而是源于他对行业动态的长期研究和大量的数据分析。“我很早就在香港做音乐网站,和很多年轻人面对面接触,所以我一直很关注年轻受众的喜好,对他们关注的热点展开研究。同时,我基本上每天都要对行业动态信息做收集和分析,研究各种类型剧的走势,了解观众的反馈。好像《凤凰无双》开播后,我每天都会开着弹幕看观众的评论,第一时间了解他们的观影感受对于我们下一步的创作一定是有很大的启发和帮助的。”
“混能剧”凸显兼容性 “创意帝”自认冒险王
早在五年前购得小说版权启动改编工作伊始,丁子峻就提出了“要把科幻元素融入古装剧”的创新设定。“从小在看古装武侠、魔幻剧的时候,我就会用科学的思维来思考那些玄妙的东西。”丁子峻说,自己从小就是科幻迷,看电影或电视剧时常常会冒出很多奇怪的念头。“那个时候,常常被人笑话,说我脑袋里不知道都装了些什么。但是很幸运的是,我一直保留了这份童心,这些自小就在脑海中打转的奇思妙想恰恰在《凤凰无双》的创意策划中绽放出了火花。”
“当然,一部电视剧的创作需要一个严谨认真的态度,不可能孩子闹着玩。”在确定了《凤凰无双》一剧混合科幻和古装两大元素后,丁子峻观摩学习了大量科幻类影视剧,研究了大量有关星球的科研信息,有计划有步骤地朝着具体的方向前进。“看似天马行空,但实际上我们是在做足充分准备后,才敢于冒险一搏的。我很清楚,天上掉馅饼的好运气纯属偶然,再好的创意也需要保持理性分析和判断,更需要付出百分之两百的努力。”
而从实际播出后观众的反馈来看,《凤凰无双》对于收视群体的高度兼容性得到了很好的印证。科幻和古装两大元素有机融合不仅撬动了“网生代”年轻群体的收视欲望,也吸引了大批曾经习惯手握电视遥控器的成熟观众,更凭借震撼眼球的画面质感让科幻题材的爱好者和对视效有着执着追求的观众甘心追随。
丁子峻将科幻创意融入作品丁子峻开“混能剧”先河丁子峻转型首部作品获追捧
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第03集
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